Do Vehicle Signs/Wraps Work?
According to a survey conducted by 3M:
Even a single intra-city truck with graphics can generate up to 16 million visual impressions in a year.*
The power to impress—Study after study ranks fleet graphics as the
most cost-effective and influential advertising media available. How
influential? One study found that:
• 97 percent of survey respondents recalled the ad on the truck.
• 98 percent thought the ads created a positive image of the advertiser.
• 96 percent thought fleet graphics had more impact than billboards.**
What is up to 16 Million views of your website worth a year to your business?
Imagine, every time your vehicle is parked in public view or when people are stuck behind you in bumper to bumper traffic jams people are seeing your web page address. It is just as important to advertise your website offline in the real world as it is online.
Media Costs Comparison: